Search Engine Optimisation
What is the point of investing your money in creating a new website, if that website willl sit deep amongst the millions of other websites ranked in Google, hardly ever be found by anyone, not generating any new enquiries, not helping your business in any other way than the direct marketing you may be doing?
For most UK businesses, there is no point in that. You need to make a return on your investment as soon as possible, increase your business volume, enquiries, turnover, profit..
Do you want to rank as high as you can in Google, Yahoo and all the big search engines, get genuine highly relevant first page rankings? Increase your web presence, relevant traffic to your website and turn traffic into business?
Natural Internet Search Engine Optimisation (SEO) generate 80% of clicks and web search traffic. Pay per click only generates 20%.
Without a comprehensive online marketing plan your website is just another site lost in the big world wide web. Good search engine rankings is the challenge is for businesses today. You need more than a "nice website". Your web site must generate traffic and new business enquiries.
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PLEASE: Don't be fooled by the cowboys in the SEO industry! They're out there, they market themselves hard (usually hard selling tactics), are full of promises and will even show you "convincing results" from "existing clients". Have you been offered "GUARANTEED first page, top spot ranking in Google"? Here is the catch: They will get you those rankings for non-competitive keywords that are so far away from your core business that you will never get anything from those first page rankings. For instance, a London catering company may be ranked number one for "great catering company specialising in weddings". Yes? So? What good is that? Who is ever going to search this exact phrase? If you type "wedding catering company in london", or "wedding caterers in london", or "Chelsea caterers" etc (these are just examples), of course, their web site will be nowhere to be seen in search results... |